Archive for November, 2007

Freelancers Need Universal Health Care, Too

Posted on November 26, 2007. Filed under: Advertisng, Daily Grind, Marketing, Stories from the field |

My friend Julie who is a self employed graphic artist found the article below on the Huffington Post website concerning freelancers or self employed dilemma of how to meet health insurance needs.
Living in Iowa with easy access to what seems like an unending stream of political candidates tromping through our state we hear a lot of stumping about [...]

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Remembering Joe Todd

Posted on November 14, 2007. Filed under: Daily Grind | Tags: , |

My friend Joe Todd died March 4, 2007. He will be missed but not forgotten as a friend and mentor.
When I was 12  my family moved to a small acreage outside of Crawfordsville Indiana. Our neighborhood butted up against surrounding farms many of which were operated by the sons and daughters of those who first [...]

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Less is More

Posted on November 14, 2007. Filed under: Marketing | Tags: , |

My friend Tom called the other day to tell me he recently left his position as a national sales manager for a manufacturer of electronic components. He told me he was tired of being caught once again in the middle of top level reorganization and was going off on his own as a consultant.I first [...]

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Corporate Word Play

Posted on November 14, 2007. Filed under: Marketing | Tags: , , , |

We have all heard business presentations that were amply bejeweled with the latest corporate jargon and buzzwords. One has to wonder if anyone – including the speaker, truly understands the dialect. The other day I became increasingly frustrated while reading materials from a website for a business run by an acquaintance. The description of their [...]

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Telling stories

Posted on November 12, 2007. Filed under: Marketing | Tags: , , |

A while back I watched a public televison documentary about telling stories. The premis suggested we all have stories to tell and share. The host setup a small table in a public areas with a small sign that read “Stories,  50 cents”. People would come up ask what the sign meant and what was the [...]

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