Canadian Business Model for Bad Customer Service

Posted on December 8, 2008. Filed under: Advertisng, Daily Grind, Marketing, Stories from the field, Technology, Uncategorized | Tags: , , , |

Beware of doing business with USB Depot.com, PromoPeople.com or their parent company Opie Marketing Group.

This collection of web sites and interrelated companies are owned by Jamie Opalchuk, a Canadian businessman who started Opie Marketing Group Inc. at his kitchen table a few years ago according to press releases available on their web site. Operations are based in Oakville Ontario, Canada a suburb of Toronto. The company claims to own and operate a network of over 75 niche-oriented web-based properties in select markets including consumer goods, financial services, and technology.

Before I describe my misadventures allow me be very clear. I don’t believe representatives of USB Depot.com, PromoPeople.com or their parent company Opie Marketing Group have done anything illegal by Canadian or US standards. However I did find these folks to be arrogant, ignorant and irresponsible.

The short version of a protracted story is….

I initiated a transaction to purchase 300 USB executive style pens with laser pointers. The pens were going to cost about $10 each with laser engraved logos and a 1GB USB drive  pre- loaded with the client’s presentation.

The dispute with the folks at USB-Depot.com and PromoPeople.com revolved around faulty merchandise and bad customer service.

After requesting and paying for samples to review the quality and functionality of the pens I placed an order.

The problems started with the original quote and order not being fulfilled due to a Chinese holiday interfering with the production schedule. Things got worse and went down hill from there. In one transaction I witnessed first hand just about every classic bad customer relations move there is including: bait and switch practices, missing parts, defective components, slow response from management, reluctance to address issue. and very slow to issue a refund.

The bottom line is, it took two months, numerous phone calls, emails and much extra effort on my part as the customer to complete a simple transaction. I can only imagine If I had not put forth the effort to hold these folks accountable, my client and I would have been out roughly $1,000.

If you choose to buy goods from USB-Depot.com or their parent comapny  PromoPeople.com do so with caution. The old sayings say it best  – All is not what it appears.   Buyer Beware, Shop Local, If it sounds to good to be true it probably isn’t.

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