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The audience’s fingerprints are everywhere.

Posted on May 12, 2009. Filed under: Advertisng, Daily Grind, Marketing, Stories from the field, Technology, Uncategorized | Tags: , , , , |

During the day we follow twenty five or more channels of information. If the marketers are lucky our choices will remain predictable. But more than likely we will in our efforts to stay informed stumble upon other interests and information…. and our fingerprints will spread.

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Building Trust and Client Relationships

Posted on May 1, 2009. Filed under: Advertisng, Marketing, Technology | Tags: , |

Building trust with clients is the key to long relationships and maintaining your business.  Trust is a concept we often take for granted. We’re taught from an early age not to trust everyone we meet or believe everything we read. Trust is earned, much like having a job you need to work hard to earn someone’s trust. A [...]

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Canadian Business Model for Bad Customer Service

Posted on December 8, 2008. Filed under: Advertisng, Daily Grind, Marketing, Stories from the field, Technology, Uncategorized | Tags: , , , |

Simple deal gone bad. Candian company uses tried and true methods to solve problems with customer. First deni the problem exists, then ignored the problem and finally abused the customer.

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Freelancers Need Universal Health Care, Too

Posted on November 26, 2007. Filed under: Advertisng, Daily Grind, Marketing, Stories from the field |

My friend Julie who is a self employed graphic artist found the article below on the Huffington Post website concerning freelancers or self employed dilemma of how to meet health insurance needs.
Living in Iowa with easy access to what seems like an unending stream of political candidates tromping through our state we hear a lot of stumping about [...]

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Less is More

Posted on November 14, 2007. Filed under: Marketing | Tags: , |

My friend Tom called the other day to tell me he recently left his position as a national sales manager for a manufacturer of electronic components. He told me he was tired of being caught once again in the middle of top level reorganization and was going off on his own as a consultant.I first [...]

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Corporate Word Play

Posted on November 14, 2007. Filed under: Marketing | Tags: , , , |

We have all heard business presentations that were amply bejeweled with the latest corporate jargon and buzzwords. One has to wonder if anyone – including the speaker, truly understands the dialect. The other day I became increasingly frustrated while reading materials from a website for a business run by an acquaintance. The description of their [...]

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Telling stories

Posted on November 12, 2007. Filed under: Marketing | Tags: , , |

A while back I watched a public televison documentary about telling stories. The premis suggested we all have stories to tell and share. The host setup a small table in a public areas with a small sign that read “Stories,  50 cents”. People would come up ask what the sign meant and what was the [...]

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