The audience’s fingerprints are everywhere.

Posted on May 12, 2009. Filed under: Advertisng, Daily Grind, Marketing, Stories from the field, Technology, Uncategorized | Tags: , , , , |

During the day we follow twenty five or more channels of information. If the marketers are lucky our choices will remain predictable. But more than likely we will in our efforts to stay informed stumble upon other interests and information…. and our fingerprints will spread.

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Corporate Word Play

Posted on November 14, 2007. Filed under: Marketing | Tags: , , , |

We have all heard business presentations that were amply bejeweled with the latest corporate jargon and buzzwords. One has to wonder if anyone – including the speaker, truly understands the dialect. The other day I became increasingly frustrated while reading materials from a website for a business run by an acquaintance. The description of their [...]

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